Minor Video Game Business

Indietopia and NHL Stenden in Leeuwarden joined hands and curated the minor Video Game Business. A combination of theoretical lectures, practical assignments, guest talks and field assignments make this minor a complete package that offers strong tools for building a business within a complex, creative industry.

The minor Video Game Business provides students with a comprehensive understanding of the various facets of developing and releasing video games. This includes zooming in on the roles of developer, artist and game designer.

In total, the minor consists of five parts, spread over a six-month period. Indietopia plays an important role in the second and third part as (facilitator of) guest speaker(s), supervisor and bridge between study and work field.

Via the ‘Kies op Maat’ program it is possible to follow this minor. Check the requirements and enroll before 7 June 2024. 

Join the minor Video Game Business

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Course outline

Once the introductory period is over, in which students survey the media landscape, Indietopia is heavily involved. The Game Design, Game Production and Game Publishing components are combined with extensive classes, guest lectures and sessions with established developers. Students create two deliverables in the process: a business plan (two-pager), and a development business plan. For these assignments, students will be paired with companies currently working on a video game.

Lecture by Adriaan de Jongh in 2023 (developer of Hidden Folks, Secret Shuffle and more).

Working with a client

After creating a general framework of the media landscape in the first period, students delve deeper. The Game Design & Production component focuses on crucial aspects such as game mechanics, player experience, narrative design, aesthetics, programming and project management. This gives the student an understanding in how the industry works in general and how the company they are paired with operates. It leads to the creation of a development business plan (two-pager).

Development Business Plan

The focus lies on the company’s distinctive qualities and on the game they develop. This leads to further knowledge of the game industry’s business side. Students learn how releasing a game works in practice, focusing on marketing an idea rather than marketing the complete game. Business development, sales and funding are covered topics. Thanks to the development business plan, students can provide a company with essential information to enter the market and (further) develop a business.

Lecture by Adriaan de Jongh in 2023 (developer of Hidden Folks, Secret Shuffle and more).

Partnering up

Indietopia is closely involved as a partner. In two modules, students are linked to companies in the field, for which Indietopia’s broad network is essential. Guest lecturers are also won from this network.

Another important feature is their code of ethics: Indietopia does not cooperate with parties that act unfairly or produce gambling (related) games. Thanks to the code of conduct, the foundation has steadily increased its role over the years in the areas of tension between game developers and the government. The code of conduct is a good, safe way to ensure that students can enter the marketplace future-proof and socially responsible.

Indietopia director Merijn de Boer is one of the lecturers


After these two blocks with Indietopia, students will move on to marketing the game. This takes place almost entirely within NHL Stenden’s learning environment. Here they work out their gained knowledge into a professional pitch. The minor concludes with a game market where students present their games and findings to each other, as well as investors and publishers. Indietopia puts together a professional jury from their network.

Pitch your game

Join the minor Video Game Business

Enroll now

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